Its key competitive advantages have included nutrition, convenience, affordability, innovation, quality, hygiene, and value added services. Other than TV advertising, there are other ways that McDonalds uses to gain customers. The QSR industry has grown and is populated by a very large number McDonalds, on the other hand, has been relying on its established brand name and customer base to stay ahead of the competition. Although one of the green approaches to the creation of sustainable chain supplies that are driven by perspectives of green supply chains is through recycling of paper, a more effective way is the creation and embracement of technological ways of maintaining supplies data through mechanisms such as holding data in soft form. The organisation uses employees to deliver organisational value by offering healthy, safe, and hygienic foods (Gogoi & Arndt 2003). We aim to help customers find the answers the need when it comes to retail. Cheeseman, G. 2013, Can the Fast Food Industry Ever Be Sustainable. Ketchen, G. & Hult, T. 2006, Bridging organisation theory and supply chain management: The case of best value supply chains, Journal of Operations Management, vol. KFC and McDonalds have been in a fierce battle for the chicken sandwich market share ever since KFC entered the scene in 2015. The restaurant will continue to strive for quality customer service. The original McDonald's restaurant, featuring a ten-item menu built around a 15 cent hamburger, in San Bernadino, California, circa 1955. Nevertheless, the corporations CSR manager in the UK and Ireland confirms that its engagement in CSR has taken a long time to be embedded in its business model (Idle 2011). Faced with modern problems that are associated with the production and distribution of products, supply chains managers in the two organisations deserve plausible information about the implications of supply chain and logistics strategies on physical and environmental participants in a bid to create socially corporate organisations. KFC has been trying to win over customers with its cheaper menu items and unique flavor profiles. 2021. August 2, 2021. https://ivypanda.com/essays/mcdonalds-and-kfc-corporate-responsibility/. McDonalds understands how important convenience is for its customers, in addition to other aspects of their McDonalds experience. McDonalds is top competitors which brought the most influence towards KFC company. View this and more full-time & part-time jobs in The franchise business model of the company has managed to ensure that products and services that are offered at the franchises are consistent with services that are offered at the company-owned restaurants. Amid this effort, McDonalds still experiences new challenges that relate to sustainability of its chain supplies. Cheeseman (2013, Para. For instance, in 2009, the company sort ways of reducing the amount of packaging by more than 1,400 tonnes (Environmental Leader 2009). Hence, sustainable supply chain management concepts that are deployed by KFC and McDonalds persuade organisations to become green. Please note! Burger King, which competes with McDonalds, provides high-quality food and memorable service. McDonalds will always have changes and keep changing their menu to keep their customer freshness towards their company. IvyPanda. McDonald's Competitive Advantage. The following paragraph is original, albeit slightly different. A competitive analysis is a review of the strengths, weaknesses and strategies of your companys competitors. Apply online instantly. 2 no.1, pp. The success of the organization has been its ability You cannot copy content from our website. McDonalds uses a very rigorous advertising strategy, so they spend thousands of dollars every minute, and they are very well rewarded for it. As indirect competitors of McDonalds in the coffeehouse category, Starbucks and Dunkin Donuts can also be considered direct competitors of McCaf. KFC China tends to introduce more new products than its competitors (Jeon et al. It has managed its supply chain well which helps it ensure continuous supply of good quality raw material and hygienic food for its customers. 48 no. 4. The KFC mission or vision statement is as follows: To sell food in a fast, friendly environment that appeals to price conscious, health-minded consumers. KFCs major competitors include Wendys, Subway, McDonalds, and Burger King. Texas Chicken has over 1,700 locations in 23 countries worldwide. The lifestyle around here has changed in so many ways from when our parents were children. The Company has established and enforces high quality standards and product specifications. This means appealing to families who love our iconic Happy Meal, to workers grabbing breakfast on-the-go or eating in. The focus of McDonalds marketing and promotional efforts is on value, quality, food taste, menu choice, nutrition, convenience and the customer experience. Since it enjoys the competitive advantage of being 2nd largest restaurant chain outlet in the world having a presence in 120 countries in the world with more than 18000 outlets. An important thing to realize is that the success of an icon is not limited to the business. McDonalds serves over 69 million customers each day. Are KFC and Taco Bell competitors? Brand equity is an important competitive strength that helps businesses even in economically challenging situations. (2021, August 2). 68 no. How is KFC positioning itself to gain a rival edge over? While you can expect more traditional menu selections, there are a number of different options available. Home / Essay Samples / Nursing & Health / Nutrition & Dieting / Fast Food. Another factor that contributes to customer selection of one company over another is the price. Based on these assertions, the paper has regarded the embracement of concepts of CSR as one of the ways of ensuring that supply chains for both organisations remain sustainable and competitive. McDs is continuously evolving its menu to meet its customers needs and choices. An organisation can also protect shareholders from losing their investments by ensuring that risks that lead to a reduction of competitive advantage are proactively mitigated. McDonalds has built a strong image as a fast food brand that only offers great quality. A pancake mix that resembled Hungry Jacks was registered for by Pillsbury, which was the company that invented Hungry Jack. Indeed, considering the two corporation approaches to sustainability, sustainable supply chain is a function of all persons and agencies that are involved in the whole supply chain until products of an organisation are consumed and/or until the wastes are disposed. KFC is an organisation that specialises in fried chickens. The goal of an organisation that seeks to have sustainable supply chains is to ensure harmonisation of all stakeholders with sustainable supply chain strategies. Why is KFC the best fast food restaurant? From the perspective of balance meals, KFC did a better work than McDonalds because their meal has more protein, carbohydrates, and vegetables. McDonalds may have to reconsider its product quality as customers become more health-conscious. Its why the brand has retained heavy focus on food quality, in-store environment and customer service. IvyPanda. Since an organisation must balance all interests of the stakeholders, owners of the corporations become disadvantaged since high operational costs imply low returns on investments. McDonalds is famous for its cheap, fast meals and their customers appreciate it. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. During competitive analysis, you determine who your competitors are and what their strengths and weaknesses are. The human mouth craves those flavors and that is what makes you go back for more KFC.. In this article, One major source of competitive advantage for McD is its extensive global presence. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. This strategy is driven by health professionals increased emphasis that fast foods are associated with obesity and its associated ailments, including hypertension and diabetes. KFC struggles to address issues that influence the sustainability of its supply chain. Which company is the biggest competitor to KFC? McDonalds customers have a lot of power if the restaurant wants to keep its customers. The fast-food industry is highly competitive and it is important that both McDonalds and KFC continue to use marketing to stay ahead of their competitors. Consequently, sustainability in a supply chain can be enhanced in an organisation by aiming to be the lowest cost leader within any industry. McDonalds owns 82 of their locations and can rent them out to franchisees. If youre the first to try something new or to address the spotted need, youll get better results. If these industries engage in monopolistic behavior, consumers may suffer because they will pay high prices, receive substandard goods, and have fewer options. Wilhelm, R. 2011, McDonalds Formal Business Structure. Such legal provisions have the impact of raising the cost of running the business of both organisations. 3533-3543. Business Ethics 2014, Assessing McDonalds Performance on Sustainability. Can they constitute good examples of corporate citizens in the US fast-food industry? McDonalds has a healthier menu than KFCs such as McVeggie, apple pie, and spinach pie, as well as vegetarian meals such as Appletini. Gogoi, P. & Arndt, M. 2003, McDonalds hamburger hell. McDonalds restaurants and franchises, which stand at about 33, 500, continue to grow as the organisation penetrates new markets in Asia (Wilhelm 2010). 49 no. McDonalds and KFC are two of the most prominent fast food chains cherished by numerous around the globe. Furthermore, comparing the sales volume part, McDonalds sales volume is about 22.82 billion USD in 2017 and the sales volume of KFC is just about 4.2 billion USD in 2016 (The Statistics Portal). KFC is better than Texas Chicken according to innovating menu such as Mac and Cheese, Cheezy Mushroom Crunch, and Chizza. Effective and socially responsible supply management approaches require synchronisation of supply practices to ensure improved operations in transportation efficiencies right from the consumption of fuels to carbon emissions. The company offers a diverse menu of tacos, burritos, bowls, and salads in a fast-casual restaurant setting. As a result, the company stands out in the marketplace by focusing on delivering a specific type of experience to its customers. 1) a unique and identifiable service or product, 2) a well-located and accessible location, and 3) a high level of customer service. This concern made the company engage in partnership with EDF (Environmental Defence Fund) in the 1990s. Due to intense competition in the fast food industry, marketing has become more important than ever. It also operates within the fast-food industry. Moreover, customers have higher bargaining power and it is not very costly for them to switch brands. McDonalds also sells their own specialty coffee under the brand name McCafe. We will write a custom Essay on Marketing: McDonalds and KFC specifically for you. KFC is not the only fast food chain in competition with KFC; there are also competitors such as Popeyes Louisiana Kitchen, McDonalds, Wendys, and Jack in the Box. McDonalds was ranked in number one in the analysis of Top 10 Fast food Largest Fast Food Chains In The World. According to a recent Business Insider report, KFC is by far the most popular restaurant chain in China, and it is not the same as the American brand. As a result, they can become market share leaders in the industry. McDonalds is popular for its hamburgers. (2021, August 2). 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